Social media can be a marketing goldmine or a dead-end business decision. When you are severely ill or badly injured in an accident, as a dentist you are likely to turn to social media and the internet for information and help. In today’s fast paced business climate, social media can bring joy and success. It also can bring disaster and failure. The personal interaction that social media brings can be comforting, but fully understand it limitations and uses.

First of all, don’t believe everything you read on the internet.  Look at the information obtained as a resource only. Check out everything before making false assumptions or critical decisions on your future. Remember, everything you post on social media is public. Carefully review what you expose to the world. As a dentist, you have legal and personal responsibilities that go far beyond the general population.

Use social media as a…